Pyōra Cycles

Pyōra Cycles is a new brand of foldable bikes on the market (launched in 2016). They stand out in the market in how they present themselves and the target group they had in mind. Pyōra Cycles is headstrong and believes in a more flexbile life for young European commuters.

As an individual I acted as the project manager of the project. During development of the product, the branding, the website and the launch of an influencer marketing campaign. The brand lauched at the Dutch Design Week in Eindhoven with five influencer that already sneakpeeked the bike to our target group.

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