Folded state of the bike.
Pyōra Cycles is a new brand of foldable bikes on the market (launched in 2016). They stand out in the market in how they present themselves and the target group they had in mind. Pyōra Cycles is headstrong and believes in a more flexbile life for young European commuters.
As an individual I acted as the project manager of the project. During development of the product, the branding, the website and the launch of an influencer marketing campaign. The brand lauched at the Dutch Design Week in Eindhoven with five influencer that already sneakpeeked the bike to our target group.
Unfolded state of the bike
If you want to learn more about how I can help you in your next project. Check out my services. Hope to talk 'projects' with you soon.
Thanks for watching!
2014
