Posh AI is a company on a mission to redefine customer service in the banking world. Their "next-gen AI platform" is purpose-built for financial institutions by a team of AI and financial experts. In simpler terms? They’re helping banks manage customer interactions more effectively—and if you’ve ever been stuck in a never-ending loop with a call center, you know just how important this is.

Posh AI had a sleek, freshly designed homepage and a few key secondary pages, all tailored to elevate their brand. With updated visuals, thoughtful interactions, and a refined lead funnel, the designs were ready to go.

The missing piece?

A Webflow developer who could bring those designs to life within their existing framework while ensuring the updates were scalable, efficient, and would support Posh Ai's continued growth.

That’s when BrightSite stepped in to make it happen.

I dove in headfirst, focusing on precision and performance:

Framework Adherence: Built the updates using Posh’s existing CSS framework (MAST) to ensure scalability and maintain the integrity of their performant codebase.

Smooth Animations: Implemented polished animations using Lottie and GSAP to enhance user experience without compromising load times.

Thorough QA: Conducted an exhaustive quality assurance process to guarantee the designs were accurately built in Webflow.

Consultation and Strategy: Advised on the long-term maintenance and performance implications of design decisions to keep their site running smoothly for years to come.

Posh AI now strides into 2025 with a website that’s as smart and sophisticated as their platform. It’s visually aligned with their brand, resonates with their ideal customers, and sets the stage for increased engagement.

But the best part? They have peace of mind knowing their site was built with a rock-solid foundation—one that’s ready to grow with them and adapt as their needs evolve.

BrightSite is the independent creative studio of Zebediah Miller, and provides web design & development support for teams pioneering a better tomorrow.

If you're interested in working together, please reach out at zebediah@withbrightsite.com.