🎵 Product Integrated Marketing Website Built In Webflow - JKBX

JKBX exists to allow people to turn their playlists into their investment portfolio. They are a start up founded by industry veteran Scott Cohen and help every day people purchase music royalties as assets.

Their team needed someone to manage their marketing site on a week to week basis. It was crucial that the partner be able to integrate with the marketing and product teams because their Webflow website and platform were so closely intertwined.

On the site, you will notice that top level navigation links to the user back and forth between the product and marketing site. It was vital that the development of marketing pages were pixel perfect to provide a seamless experience across both platforms.

A website that effectively communicates their brand values and services to potential customers, investors, and new hires.

The ability to quickly ship marketing initiatives in conjunction with product updates.

A partner to help them manage their marketing site at scale.

Because JKBX needed ongoing updates on a weekly basis, our first step was to establish a regular development cadence that aligned marketing, legal, and product teams so that blockers could be identified early, responsibilities established, and updates shipped out in conjunction with related initiatives.

Because users are able to access both the product platform and marketing site seamlessly, the digital experiences across both platforms must be identical and on brand. For this reason, I collaborated closely with marketing and product design teams to ensure that all design aspects and elements found on the marketing site matched what was found on product.

This included matching Figma design files meticulously, and even sharing CSS styling code from the marketing site with the product development team to use on the product platform.

JKBX started out with a small and simple site and quickly grew the site by adding pages and content to support various marketing initiatives and communicate new value propositions and company updates to prospective customers and investors.

We added to the site on a weekly basis and every update needed to align across product, marketing and legal (being in the finance industry, all updates needed to be vetted thoroughly for regulatory compliance.) It was crucial that the site be built and updated with scalability in mind.

I implemented MAST, a lightweight and highly performant framework build specifically for Webflow projects. This resulted in a site that was easy to maintain, and could support JKBX's continued growth.

Review and prioritize all upcoming tasks

Delegate necessary responsibilities to the proper person or team

Review designs with the marketing team to ensure that product and marketing initiatives are aligned

Cover any uncertainties in the design from a development perspective and provide solutions

Develop the designs to spec, including all features, animations, interactions, etc.

Internally, I QA and check all development work to ensure it aligns with the original Figma files and team expectations.

Presentation of the staging environment to the JKBX team.

Incorporating final feedback and securing approval.

Check against all stakeholders and teams involved to ensure all aspects of the initiative are ready for production

We utilize Webflow's CMS, and their collaboration features to create, test, and iterate quickly. This allowed us to coordinate a company wide launch for the product and marketing site, ensuring they went live at the same time despite having to align several different teams.