Built with Framer
Fashion Brand Accelerator | Web Dev + UI Design + Illustration
Anush | Foundrline.com
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Posted Mar 16, 2025
Developed Ink & Runway’s platform on Framer, positioning it as the all-in-one launchpad — from garment production to digital presence and growth.
Ink & Runway: A Full-Stack Launchpad for Fashion Brands
Client
Ink & Runway
Industry
Fashion / E-Commerce Enablement
Challenge
Aspiring fashion designers and emerging labels often struggle to scale due to fragmented services — one vendor for production, another for branding, another for growth. Ink & Runway’s vision was to create a single platform where designers could access everything: design, production, digital presence, launch, growth, and compliance. The challenge was to communicate this end-to-end value without overwhelming the user.
Solution
We built a modern digital home for Ink & Runway that presents complexity with clarity:
User Flow & IA — structured services into a clear journey: Production → Brand → Digital → Launch → Growth → Distribution → Compliance.
UI/UX Design — editorial-inspired layouts with bold typography, modular service cards, and easy navigation.
Copywriting & Messaging — outcome-driven language framing Ink & Runway as a “launchpad,” not just a vendor.
Custom Visuals & Motion — subtle animations and fashion-forward visuals to make the experience aspirational.
Web Development (Framer) — responsive, scalable build with service detail pages, booking flows, and expansion capability.
Results / Impact
We measured the impact of Ink & Runway’s new platform not only by its visual design, but by how it positioned them as a category creator:
Stronger Market Differentiation — positioned as an all-in-one launchpad, not just a production house.
Clearer Value Story — designers understand each stage of the journey without confusion.
Conversion Ready — booking flows encourage immediate contact and onboarding.
Scalable Structure — modular design supports new services and client success stories as they grow.
Tags
Product Design & Strategy
UI/UX Design for Fashion Platforms
Brand Storytelling & Copywriting
Custom Visuals & Motion Design
Responsive Web Development (Framer)
Service Flow & Information Architecture
Conversion Optimization
Accessibility-First Digital Experience
LIVE SITE
Lottie Animations
Adobe After Effect Animation
Let’s Build What’s Next — Together.
If you’re looking to design or develop a product, website, or platform that connects deeply and performs flawlessly —
👉 Visit my website or Book a call here to start the conversation.