ABOUT THE CLIENT Le Pilatesse is a project created by Melani Estrada to promote physical and mental health through the practice of Pilates with weekly virtual classes. The goal of the program is to promote and make it accessible to take care of your body by offering workout plans and one free class a week.

OBJECTIVES Creation a sympathetic flexible logo system that reflects the brand's vision and communicate its values to the community.

Starting from a moodboard shared by the client, we got our creativity flowing by making sketches to propose our idea to the client. From the mix of the various ideas came a delicate design with a fun mood. The goal for this logo was to recreate the personality of the project and the feeling of lightness, togetherness and friendship that characterizes every pilates class.