FLUID SOCIETY - podcast branding

Maddalena Contadini

Graphic Designer
Illustrator
Adobe Photoshop
Blender
Procreate

About the client

Fluid Society is a podcast that is dedicated to exploring gender fluidity and inclusion for young people. Through candid and thought-provoking conversations, their goal is to educate and empower their listeners to embrace their own identities and support others in their journey towards self-discovery.

The Process

I started by developing a strong brand identity that would be instantly recognizable and memorable. This involved creating a cohesive color palette, typography, and logo design that reflected the brand's values and personality.
Next, I created a series of illustrations that would be used across all brand collateral, including social media posts, website banners, and Spotify thumbnails. These illustrations were designed to be eye-catching and playful, using bold colors and fluid shapes to convey the brand's message.
We used motion graphics to bring our illustrations to life, creating dynamic and engaging content that would stand out in a crowded digital landscape.

Creative Services

Brand Identity
Creative direction
Illustration, Motion Design and copywriting
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