Elata 1923 is an historical shoe brand Made in Italy.

Their centenary celebration in 2023 marks a century of impeccable craftsmanship, innovation, and style, reflecting the brand's commitment to excellence and pushing the boundaries of Italian shoemaking.

The goal for this motion design project was to find a unique and creative way to launch the new logo and brand identity of Elata + celebrate the brand's rich history and legacy for their anniversary

I worked closely with Elata to develop a concept that would showcase the brand's new vision and aesthetics.

I chose to compose the scene with mixed media elements to make the content more crafty and catchy. The videos were designed to be shared across a variety of digital platforms, including social media, newsletters, and the brand's website.

2d illustration

logo animation

3D motion design