Elata 1923 - motion design project
Maddalena Contadini
About the client
Elata 1923 is an historical shoe brand Made in Italy.
Their centenary celebration in 2023 marks a century of impeccable craftsmanship, innovation, and style, reflecting the brand's commitment to excellence and pushing the boundaries of Italian shoemaking.
About the project
The goal for this motion design project was to find a unique and creative way to launch the new logo and brand identity of Elata + celebrate the brand's rich history and legacy for their anniversary
I worked closely with Elata to develop a concept that would showcase the brand's new vision and aesthetics.
I chose to compose the scene with mixed media elements to make the content more crafty and catchy. The videos were designed to be shared across a variety of digital platforms, including social media, newsletters, and the brand's website.
creative resources
2d illustration
logo animation
3D motion design
Bonus - illustrated thumbnail
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Posted May 18, 2023
Motion design project for the launch of Elata 1923 new logo, on the occasion of its centennial anniversary.
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