Berry is a brand of lip care products inspired by fruit shapes and colors.

With a strong focus on sustainability, Berry aims to offer timeless products that encourage people to take care of themselves by making them feel pretty.

As a startup, Berry's goal for 2024 is to spread its message to new consumers and capture their attention with unique branding and creative direction.

Berry has an allusive brand identity that plays between sensuality, modernity and fruit juiciness.

Featuring a wide selection of red hues, the brand's mood is distinguished by rounded shapes and a monochromatic selection of images.