Cyber makeup is a mobile app which uses Augmented Reality to offer people the possibility to try on stunning looks created by famous makeup artist.

The goal of this project is to reveal how new technologies can be a tool of great impact for the beauty industry. Taking advantage of the tendency of people to show off their looks on social media, this app aims to create a new and all-digital experience for users by giving access to those influencers-expensive looks, inspired by the last fashion trends. 

I started by researching the target market of the brand according to their mission and vision.

For the launch I chose three looks of famous makeup artists and recreated them to suit every face shape and skin color.

I moved on to the testing phase by virtually augmenting my makeup looks and trying them on various models

To showcase this project I wanted to create an engaging and accessible campaign by providing my models with a simple brief that encourages them to take selfies using all the filters, while focusing on a natural setting to promote a relatable and approachable vibe for your audience.

Brand Identity

Creative Direction

AR Filters

UI development

Graphic Design and Social Media