I spearheaded the launch of Bright Note, a science-backed Substack focused on cognitive performance. I transformed dense neuroscience into a premium digital magazine experience. Key Achievements: Editorial Architecture: Developed pillars like Active Recall and Spaced Repetition. Growth Design: Built a high-converting layout using data viz and clean aesthetics. Retention: Optimized content flow to boost reader engagement. I turned complex research into a visual-first, high-growth brand.