Queen Ayoade
Substack Newsletter Writer & Growth Strategist
Profile in progress
Queen is building their profile!
The Top Shelf | Premium Fashion & Beauty Substack Hub
I directed the creative execution, visual branding, and publication layout for The Top Shelf, a premium digital magazine on Substack tailored to high-end beauty curation, fashion roundups, and luxury lifestyle commentary. The core objective was to break away from traditional newsletter constraints and engineer an immersive, "magazine-style" editorial destination that drives retention and positions the publication as a trusted beauty and style authority.
0
6
WITHNICHOLE | Minimalist Editorial Substack Launch & Brand Identity
I directed the creative execution, custom typography setup, and digital layout configuration for WITHNICHOLE, a boutique personal publication on Substack focused on slow living, mindfulness, and candid self-reflection. The objective was to design a warm, deeply human literary space that reads like a premium print zine, avoiding standard modern templates in favor of a raw, quiet, and intentional design.
1
13
Milk & Ink. | Cinematic Pop-Culture & Editorial Substack Launch
1
21
The Leper King's Legacy | Historical Editorial Substack Launch
0
2
Substack Food Newsletter
1
43
I developed and launched The Gold Letter, a luxury-focused Substack newsletter created to explore jewelry beyond surface beauty focusing on craftsmanship, confidence, legacy, and intentional luxury.
The objective was not simply to publish articles, but to build a refined digital publication that positions the brand as a trusted editorial voice in the luxury jewelry space while creating a strong foundation for long-term subscriber growth
1
53
Petals & Pace | Premium Lifestyle Substack & Editorial Launch
I led the end-to-end launch of Petals & Pace, a luxury Substack for fashion and intentional living. I transformed a standard newsletter into a high-end digital magazine.
Key Deliverables:
Editorial Design: Created a "soft minimalist" aesthetic with premium layouts.
Content Architecture: Built pillars for beauty, wellness, and aesthetic styling.
Growth Strategy: Optimized the subscription funnel and featured sections to boost retention.
I established a sophisticated visual identity that drives engagement in the premium lifestyle niche.
1
54
Bright Note: A Science-Backed Learning & Cognitive Performance Substack
I spearheaded the launch of Bright Note, a science-backed Substack focused on cognitive performance. I transformed dense neuroscience into a premium digital magazine experience. Key Achievements: Editorial Architecture: Developed pillars like Active Recall and Spaced Repetition. Growth Design: Built a high-converting layout using data viz and clean aesthetics. Retention: Optimized content flow to boost reader engagement. I turned complex research into a visual-first, high-growth brand.
1
52