The Top Shelf | Premium

The Top Shelf | Premium Fashion & Beauty Substack Hub

I directed the creative execution, visual branding, and publication layout for The Top Shelf, a premium digital magazine on Substack tailored to high-end beauty curation, fashion roundups, and luxury lifestyle commentary. The core objective was to break away from traditional newsletter constraints and engineer an immersive, "magazine-style" editorial destination that drives retention and positions the publication as a trusted beauty and style authority.