Lite and Delight > Coffee Shop Branding, Logo & Packaging

Lite and Delight is a coffee shop chain that offers drinks (coffee and juices), fresh sandwiches, salads, and desserts in a pleasant and welcoming environment. They offer their products and services for delivery and grab and GO.

My research for the branding of this coffee house began with finding a minimalist concept, essential lines, with the choice of a narrow font that supports the balance of the lettering. For the symbol of their coffee branding, I designed circular elements that represent the synthesis of espresso and geometry. Since the coffee house is located in the cosmopolitan heart of Jeddah and overlooks the Red Sea, the branding needed a color palette reminiscent of the Middle East: desert sand, ripe fruit, and spices. For the packaging, I created a minimalist mood for the brand; a simple and essential pattern that characterizes the coffee packaging, the bottles of fresh fruit juice, and the stationery completing the whole package design

‍

Original project: www.giacomourgeghe.com