Kelo is a wine website and blog that focuses on wine and other types of spirits, although it is mostly aimed at a female audience and covers wine in all its complexities. 

This blog provides reviews on different wines, locations of vineyards, and interviews with winemakers. Customers can also purchase wine through the blog's e-commerce store. Colors in the design are soft and sophisticated, appealing to a cultured female audience with considerable spending power. 

The colors of vineyards, from the pale green of buds to the dark brown of grape shoots, inspired me. I drew inspiration from the elements of vineyards when designing the winery logo, user interface, wine bottle packaging design, catalog, and social media photos shaping the entire wine brand identity.

Original project: www.giacomourgeghe.com