Kindred is an e-commerce brand that enables people to deliver essential goods (such as food, hygiene products, and household items) to underserved extended families in rural South Africa. Kindred was founded with two goals in mind: first, to make it easier to ship care packages to loved ones in remote areas, and second, to promote local businesses in those areas.

‍We wanted the logo to be simple and iconic, evoking images of Kindness in Action, family, community, and caring. My journey in designing a logo for this e-commerce brand was full of intention and meaning. The heart-shaped symbol embodies the idea of kindness and is also the initial letter of the brand that best represents what they're about

Original project: www.giacomourgeghe.com