When well thought out, food branding and logo design can build trust and convey that an authentic, friendly foodie experience is expected. Japan is known for its ramen, sushi, and many other amazing finds that delight the palate. As you walk the streets of Tokyo, you'll be surrounded by fluorescent, and LED illuminated signs with restaurant logos, packaging designs, and creative food branding inviting you to dine in. For food brand Koboru Sushi, I wanted to put that experience into a clean, minimal branding, modern restaurant logo design while staying true to Japanese culture.