Jeevan Atwal Counselling | Design & Branding
Ekaterina C
Key aspects of the project included:
Branding
A cohesive brand identity was developed, incorporating:
A soothing colour palette dominated by soft purple hues, beiges and pinks, creating a serene atmosphere
Clean, modern typography that enhances readability and professionalism
Thoughtfully selected imagery that resonates with the themes of growth, healing, and self-reflection
Web Design
The website was built using the Readyma platform, emphasizing:
A minimalist layout that reduces visual clutter and focuses attention on key information
Intuitive navigation for easy access to services, about section, and contact information
Strategic use of white space to create a sense of openness and tranquility
Responsive design ensuring seamless functionality across all devices
Content Strategy & SEO
The content was carefully crafted to:
Clearly communicate Jeevan's expertise and approach to therapy
Provide concise information about services offered
Incorporate elements that build trust and credibility
Outcomes:
Enhanced Online Presence: The website successfully established a strong digital footprint for Jeevan, providing a professional and inviting online space for potential clients.
Improved User Experience: The minimalist design and intuitive navigation resulted in a user-friendly interface, allowing visitors to easily find the information they need.
Brand Consistency: The cohesive design elements across the site reinforced Jeevan's brand identity, creating a memorable and distinctive online presence.
Increased Engagement: Clear calls-to-action and easily accessible contact information encouraged potential clients to reach out, potentially leading to increased inquiries and bookings.
Emotional Connection: The calming aesthetics and supportive imagery helped create an emotional connection with visitors, aligning with the nurturing nature of therapy services.
Mobile Optimization: The responsive design ensured that the website performs well on all devices, catering to the growing number of mobile users seeking therapy services.
Competitive Edge: The unique, minimalist design helped Jeevan stand out in a crowded market of therapy websites, potentially attracting more clients.
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Posted Dec 2, 2024
Jeevan Atwal Couselling wanted a minimalist yet distinctive website and branding for a therapist. She wanted to step away from the norm and stand out.
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