Lemonade Stand Club | Web Design & Branding

Lemonade Stand Club's website was designed to create an engaging online presence for this unique business concept - it is a blog, community platform, newsletter and podcast. The project focused on developing a vibrant, playful design that captures the essence of entrepreneurship while providing valuable resources for design & eCommerce enthusiasts.

Project Phases: Naming, Branding, Web Design, Content Strategy & SEO

Choosing Lemonade Stand Club as a name perfectly embodies the blog's essence. Here's why:

The Nostalgic Nod: The lemonade stand represents everyone's first taste of entrepreneurship - that naive optimism of thinking you'll get rich quick selling sugar water to your neighbours. Every entrepreneur has their 'first' side hustle stories, and most start young. The name appeals to all entrepreneurs on a deeper level.

The Club Factor: Adding "Club" makes it exclusive while being inclusive - like we're all in this entrepreneurial mess together, sharing war stories and tough love about what actually works. The Vibe:

Sweet but with a bite (like actual lemonade)

Simple yet memorable

Playful while professional

A bold colour scheme for Lemonade Stand Club perfectly matches its unapologetically direct voice.

Brand Personality Alignment The bold colours mirror the blog's brutally honest content style. Just as the writing doesn't shy away from harsh truths about design, eCommerce & entrepreneurship, the design shouldn't hide behind safe, corporate colour choices.

Section Differentiation Different colours for each section serves multiple purposes:

Creates clear visual breaks between topics

Helps readers mentally organize information

Makes the content more memorable through visual association

Psychological Impact Bold colours work here because:

They command attention, just like the sassy content

They signal confidence in the advice being given

They break expectations of typical business blogs

User Experience Having distinct colour themes for different sections:

Makes navigation more intuitive

Reduces cognitive load when returning to specific topics

Creates visual breadcrumbs through the content

Lemonade Stand Club's design is a masterclass in bold, unapologetic visual branding that perfectly matches its sassy content strategy.

Distinct colour sections (green for eCommerce, yellow for Design, hot pink for Branding, blue for Marketing, purple for Wild Card)

Each section serves as both navigation and visual identity marker

Creates immediate visual recognition for content categories

Bold, pop-art inspired elements in blog images

Retro-inspired patterns and symbols

Custom illustrations that mix modern internet culture with vintage design elements

Card-based content structure with bold headers

Strategic use of white space to make bold colours more impactful

Clean, organized chaos - everything feels intentionally placed while maintaining an edge

Branded language like "Continue Down The Rabbit Hole" sections create intrigue and encourage exploration

Bold, sans-serif headlines in bright colours

Strategic use of underlines and text effects for emphasis

Mix of sizes and weights to create visual hierarchy

P.S. The design screams "We know exactly what we're doing while breaking all the rules" - and honestly? That's exactly what makes it work. 💅

Clear content pillars: eCommerce, Design, Branding, Marketing, and Wild Card

Each category has its own visual identity while maintaining brand cohesion

Wild Card section allows for experimental content that doesn't fit the main categories

Provocative headlines ("Digital Seduction," "Building a Brand in Public")

Spicy subheadings and descriptive text ("You think design optimization is optional? So is success.")

Direct, no-fluff statements ("While you're busy playing safe with your vanilla website design...")

Conversational yet authoritative voice ("It's time to stop apologizing for your rhythm")

Short, punchy descriptions that hook readers

Clear value propositions in each article preview

Mix of practical advice and mindset shifts

Strategic use of "Read" CTAs that don't beg for clicks

Addresses taboo business topics ("Cycle Syncing for Female Entrepreneurs")

Challenges industry norms ("The Art of Digital Seduction")

Combines unexpected elements (like period tracking with productivity)

Real talk about brand building ("The Good, Bad, and Ugly Truth")

P.S. Notice how even the subscription prompt is spicy? "Your competitors are probably already subscribed" is giving FOMO with a side of sass. 💅

This was probably the most fun I've ever had building a personal project to showcase my experience. This is a passion project, that serves as a full reflection of my inner world as a designer and eCommerce expert.