The project required implementation of a simple subscription model for the main product, Calabrian Vinaigrette. We wanted to ensure to provide a solution that was both elegant, and cost effective. Key areas of focus for this project:

Develop a clean and minimalist Shopify website with high conversion potential on the homepage

Implement an intuitive, scalable, and cost-effective subscription model for the main product, Calabrian Vinaigrette

Create custom templates for the product page to enhance the overall user experience

Optimize the website for local SEO to attract targeted local customers

We were able to create a simple, easy to use, minimalist site that highlights the main product - Calabrian Vinaigrette - while telling the story behind chef Matt's brand in a compelling way using expert copy & storytelling techniques.

Successfully implemented a scalable and free subscription solution, boosting customer lifetime value (CLV)

Integrated different subscription levels and shipping discounts to drive higher average order value (AOV)

Designed a visually appealing and minimalist website using a free Shopify theme to optimize costs

Incorporated the Tolstoy app to present the product through user-generated content (UGC) in a captivating storytelling format

Leveraged Shopify's Online Store 2.0 editor to create customized templates for engaging product pages

Crafted effective and clean web copy targeting local SEO optimization techniques, aligning with Ciao Chili's local customer base

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