The main goal of the project was to ensure that Kat's art and writing are represented well in all sections of the site. Due to the nature of responsive development & Shopify limitations we had to make adjustments and changes as we built along. Main project goals:

Showcase Kat's incredible art, ensuring responsive design is a priority

Set up collections, organize the shop, and apps

Build custom newsletter signup showcasing art

Design blog sections to entice customers to explore the pages for inspiration

Kat & I worked collaboratively to achieve the look and feel of her site. She, as the principal designer of her brand, provided a ton of creative direction from her end, which then was refined and iterated upon throughout our regular feedback sessions. Despite some challenges that we experienced along the way with responsive design, we've been able to create the site that she had envisioned! A brief summary:

Responsive design

Custom email signup

Integrations of apps to centralize product management

Organization of store collections using tags