Finance Web App -Payments Fraud Detection System

Maha Krishnan

UX Designer
Product Designer
UI Designer
Figma
Sketch
Slack
PayPal
Implementing Payments Fraud Management filters for Small and Medium retail and e-commerce merchants

Challenges

Lack of Early Fraud Detection:
Merchants struggled to identify fraudulent transactions promptly, which led to financial losses and eroded trust in their payment systems. Addressing this issue was critical because SMEs operate on tighter margins and require reliable tools to mitigate risks quickly.
Dependency on External Teams:
Merchants relied heavily on third-party teams for fraud rule management, resulting in delayed responses to incidents. This dependency needed to be addressed to give merchants more control, enabling faster and more efficient fraud prevention measures.
Complexity of Existing Tools:
Current fraud detection tools were overly technical, filled with jargon and complex features that overwhelmed merchants. Simplifying the interface was essential to make the tools accessible to businesses often without dedicated technical expertise.
Need for Customization:
A generic fraud prevention approach failed to account for the diverse transaction patterns and risks SMEs face. Providing customization capabilities was necessary to improve the system’s effectiveness for varying business needs.

Solutions

Interactive Dashboard: Designed a user-friendly dashboard for real-time fraud detection and management.
Customizable Rules Engine: Enabled merchants to set and modify fraud detection rules based on specific needs.
Intuitive Visualizations: Incorporated clear visuals to make complex fraud patterns easy to understand.
Actionable Alerts: Implemented immediate notifications for potential fraud cases with next-step recommendations.
Seamless Integration: Ensured compatibility with existing merchant systems for effortless adoption.

Implementation Process

User-Centered Research: Interviews and usability tests were conducted with SMEs to uncover their pain points and preferences. This research ensured that every solution aligned with real-world merchant challenges, making the tool more relevant and effective.
Collaborative Prototyping: Involved merchants in iterative design phases, gathering feedback at every step to refine the portal and features. Why: Collaboration fosters user buy-in and ensures the tool meets practical usability standards.
Scalable Architecture: Built a system that could grow with merchants' needs, accommodating more complex fraud detection as businesses expanded. Why: Scalability ensures long-term usability and minimizes the need for future overhauls, reducing costs.

Outcomes

Enhanced Fraud Detection Efficiency: With the new system, merchants blocked 95% of fraudulent attempts before payments were processed. This improvement significantly reduced financial losses and reassured merchants of the platform’s reliability.
Improved User Engagement: Over 80% of merchants adopted the self-serve portal within three months, drastically reducing dependency on external support. The platform’s intuitive design contributed to this success, enabling even non-technical users to confidently manage fraud prevention.
Higher Satisfaction Rates: Post-implementation surveys reported a 90% satisfaction rate, with merchants appreciating the platform's ease of use and effectiveness. Meeting these expectations reinforced trust and demonstrated the value of a user-centered design.
Customizability Impact: Custom rules led to a 30% reduction in false positives, ensuring that legitimate transactions were not unnecessarily flagged. This improvement enhanced operational efficiency, reducing disruptions and fostering a smoother experience for merchants.

Why This Approach Was Effective

Empowered Users: Intuitive tools and real-time capabilities gave merchants control over fraud prevention, reducing reliance on external support.
User-Centric Design: Addressing SME pain points directly ensured the solution was relevant, accessible, and practical.
Customization Benefits: Tailored fraud rules enhanced accuracy and reduced false positives, aligning with diverse business needs.
Simplified Complexity: Clear, jargon-free interfaces made the system easy for non-technical users to adopt and use effectively.
Scalability for Growth: The architecture was designed to support business expansion, ensuring long-term utility and value.

Hey there 👋

Thanks for taking time, let’s catch up if you’re hiring or just wanted to know more about me. I’m all open to discuss about designs, So don’t be shy to connect.
Partner With Maha
View Services

More Projects by Maha