Ecommerce Order Management, Customer profile design. SaaS MVP

Maha Krishnan

UX Designer
Product Designer
UI Designer
Figma
Sketch
Slack
is a SaaS startup offering order management solutions for businesses. Their platform helps companies streamline and manage their order processing, inventory, and customer interactions.
Worked For : Fulfil.io
As : UX Designer
Doing : Ideation - User Interface & Prototyping
During : 2018 24 Weeks
Along With : 1 Designer(me) 1 PM 3 Devs 1 Co-Founder(Also Product Director)
What I did,
Requirements Gathering and Analysis: I collaborated with the Fulfil.io team to understand the requirements for the customer contact page. This involved collecting details about user pain points, business objectives, and the desired features for the page. By carefully analyzing these inputs, I ensured that the final design would effectively address user needs.
Information Architecture and User Flow Design: I crafted the information architecture and user flow for the customer contact page. By structuring the content into meaningful sections and creating a user-friendly flow, I aimed to provide a seamless navigation experience. This step was crucial in guiding users through the page's features and helping them access information efficiently.
UI Design and Interaction Concepts: I contributed to the user interface (UI) design of the page, focusing on visual hierarchy, layout, and interaction elements. By creating mockups and wireframes, I communicated design concepts that emphasized clarity and ease of use. This visual representation helped the Fulfil.io team visualize the final product and provided a foundation for development.
What was the problem,
The problem is that Fulfil's users need a centralised and organised view of their customer contacts who are suppliers. Users struggle to quickly access important information about these customers, including recent orders, payment methods, sales history, order details, activity timeline, and financial data.
Context of the Page,
Users will encounter this page when they need to:
Quickly access customer details before making decisions related to orders, payments, and interactions.
Review customer history before initiating new transactions or negotiations.
Monitor financial aspects such as receivable and payable amounts.
Research synthesis, Insights and User Pain Points,
01
Users find it time-consuming to gather relevant customer information from different sources.
02
Lack of quick access to recent order history and payment methods hinders efficient decision-making.
03
Users struggle to manage and monitor receivable and payable amounts effectively.
04
The absence of a centralized customer activity timeline makes it difficult to track interactions.
Solution,
By designing a well-organized customer contact page, Fulfil.io aims to provide its users with an efficient tool to access and manage crucial information about their supplier customers. This helps users make informed decisions, enhance customer relationships, and improve overall order management efficiency.
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