Branding and Marketing Graphics for Cisco

Client: Cisco

Role: Visual Designer

Tools: Adobe Photoshop, Figma, Sketch, Adobe Illustrator, Adobe InDesign, Adobe AfterEffects, Adobe Premiere, Keynote, PowerPoint





Introduction

Cisco, a global leader in networking and IT, tasked me with designing a variety of marketing assets for Cisco.com, Cisco U, and Cisco Secure. My work included banners, landing pages, hero images, icons, email templates, and ads, all adhering to Cisco's brand guidelines.

The Challenge

Creating cohesive and visually appealing marketing graphics that aligned with Cisco's established brand identity, while also being adaptable across various platforms and mediums.

Process

1. Brand Guidelines and Asset Requests

• Followed Cisco’s brand guidelines to ensure consistency.
• Managed tasks and communications via Jira, Asana, and Webex.

2. Designing for Cisco.com

• Developed a style using line art over color and grayscale photos.
• Created banners in Adobe Photoshop and exported them as PNGs and JPGs.



Cisco.com Banners



• Designed multiple landing page options in Figma, using Adobe Stock photos with backgrounds removed in Photoshop.



Landing Page Options



Selected Landing Page

3. Hero Banners, Icons, and Presentations

• Created hero banners for various technology pages, combining images from Adobe Stock and text in Figma.



Hero Banner for Cisco.com Pages

• Designed flat icons in Sketch for different course types, delivered to developers via Zeplin.



Cisco Course Icons

• Developed presentations (using Adobe AfterEffects, Adobe Premiere, Keynote, PowerPoint) for internal and external use, ensuring alignment with Cisco’s visual identity.



Presentation Slide

4. Marketing Graphics for Cisco U

• Developed welcome emails and ads for Cisco U. Spotlight event in Figma.



Cisco U. Welcome Emails



Cisco Spotlight Event Ad Options

5. Ads and Documents for Cisco Secure

• Designed ad banners in various sizes using a style of grayscale photos and line art, created in Adobe Illustrator.
• Created case studies and white papers in Adobe InDesign.



Cisco Secure Banners



Cisco Security Case Study



Cover for Cisco White Paper

Results

All assets were well-received by the respective teams and successfully implemented, contributing to cohesive and engaging marketing campaigns for Cisco.