Client: Maxenta

Role: Product Designer

Tools: Figma, Creative Cloud

Maxenta, a leading fitness solutions provider, aimed to create a mobile app named CoCo that connects users with personal trainers, gyms, and fitness activities in their area.

The app's goal was to facilitate users in finding and scheduling fitness sessions, rating trainers and venues, and creating custom workout routines. My role involved creating wireframes, user flows, mockups, and final assets for the app, ensuring a seamless and engaging user experience.

Conducted user research to understand the target audience’s needs and preferences.

Analyzed competitor apps to identify gaps and opportunities.

Collaborated with stakeholders to define project goals and key features.

Created detailed wireframes to outline the app’s structure and layout.

Developed user flows to map out the user journey and interactions within the app.

Designed high-fidelity mockups incorporating the brand’s visual identity.

Ensured the design was intuitive and visually appealing, focusing on usability and accessibility.

Built interactive prototypes to demonstrate app functionality.

Conducted usability testing with potential users to gather feedback and iterate on the design.

Prepared final design assets and specifications for developers.

Provided ongoing support during the development phase to ensure design fidelity.

The CoCo Fitness Mobile App received positive feedback for its intuitive interface and comprehensive feature set, significantly enhancing user engagement by making it easy to find and book fitness sessions. This project was a rewarding experience, highlighting the importance of user-centered design and iterative testing. It allowed me to apply my design skills to create a functional and visually appealing product that meets the needs of fitness enthusiasts and professionals alike.