CoCo Fitness Mobile App

Visual Designer

UX Designer

UI Designer

Adobe Creative Cloud

Adobe Photoshop

Figma

Introduction

Client: Maxenta

Role: Product Designer

Tools: Figma, Creative Cloud

Introduction

Maxenta, a leading fitness solutions provider, aimed to create a mobile app named CoCo that connects users with personal trainers, gyms, and fitness activities in their area.

Challenge

The app's goal was to facilitate users in finding and scheduling fitness sessions, rating trainers and venues, and creating custom workout routines. My role involved creating wireframes, user flows, mockups, and final assets for the app, ensuring a seamless and engaging user experience.

Intro Screens (Light Mode)

Process

Research and Planning

Conducted user research to understand the target audience’s needs and preferences.

Analyzed competitor apps to identify gaps and opportunities.

Collaborated with stakeholders to define project goals and key features.

Wireframing and User Flows

Created detailed wireframes to outline the app’s structure and layout.

Developed user flows to map out the user journey and interactions within the app.

Visual Design

Designed high-fidelity mockups incorporating the brand’s visual identity.

Ensured the design was intuitive and visually appealing, focusing on usability and accessibility.

Prototyping and Testing

Built interactive prototypes to demonstrate app functionality.

Conducted usability testing with potential users to gather feedback and iterate on the design.

Final Assets and Handoff

Prepared final design assets and specifications for developers.

Provided ongoing support during the development phase to ensure design fidelity.

Home and Profile Screens (Dark Mode)

Setup Screens (Dark Mode)

Browse and Search Screens (Dark Mode)

Results

The CoCo Fitness Mobile App received positive feedback for its intuitive interface and comprehensive feature set, significantly enhancing user engagement by making it easy to find and book fitness sessions. This project was a rewarding experience, highlighting the importance of user-centered design and iterative testing. It allowed me to apply my design skills to create a functional and visually appealing product that meets the needs of fitness enthusiasts and professionals alike.