Audrose is a science-driven skincare brand dedicated to delivering high-performance solutions for sensitive and aging skin through its patented Phyto-Molecular Skin Science®. Founded by a healthcare professional, the brand combines advanced botanical innovation with clinical research to create formulas that are both gentle and effective. As the brand evolved, its digital presence no longer reflected the sophistication of its products or the scientific credibility behind its formulations. The existing experience leaned heavily into traditional beauty aesthetics, making the products feel more cosmetic than clinically innovative. The redesign focused on repositioning Audrose as a premium skincare brand by creating a digital experience that communicates trust, performance, and scientific expertise.

My approach centered on aligning the customer experience with Audrose's evolved brand identity. Building upon the refreshed visual system, I redesigned the Shopify website using a sophisticated black-and-white palette, refined typography, and clean layouts that emphasized clarity, credibility, and premium craftsmanship. Every design decision was made to shift the perception of Audrose from a traditional beauty brand to a modern, clinically driven skincare company, allowing the patented science behind the products to become the focal point of the experience.

Shopify Website Design

Ecommerce UX/UI

Shopify Development

Product Photography

Digital & Print Brochure

Eric Reyna, Design & Development

Although Audrose offered innovative, science-backed skincare, its visual identity felt overly feminine and cosmetic-driven. The digital experience lacked the clinical sophistication and feel needed to communicate the brand's patented technology and premium positioning. The objective was to transform the experience into one that felt elevated, credible, and rooted in science.