Founded by beauty entrepreneur and industry leader Gina Rivera, xoxo Gina is a cosmetics brand built on the belief that beauty should enhance confidence rather than redefine it. The brand launched with a collection of lip products designed to celebrate individuality, encouraging customers to embrace beauty as an extension of who they already are. As a new brand entering a highly competitive beauty market, xoxo Gina needed a polished digital presence that would establish credibility, showcase the products, and create a seamless shopping experience across both its direct-to-consumer website and Amazon storefront. The goal was to create a unified visual identity across every platform while supporting product discovery and conversion.

My approach focused on creating a consistent customer experience across multiple ecommerce channels. I designed and developed the Shopify website to introduce the brand through clean, modern layouts that emphasized the products while reinforcing xoxo Gina's confident and approachable personality. To support a successful product launch beyond the website, I produced product photography and extended the brand experience to Amazon by designing the storefront, enhancing product detail pages with Above-the-Fold and Below-the-Fold content, and developing a cohesive Brand Story section that strengthened customer trust. I also designed digital advertising assets that maintained visual consistency across marketing campaigns, ensuring customers experienced the same elevated brand regardless of where they first discovered the products.

Shopify Website Design

Shopify Development

Product Photography

Amazon Storefront Design

Amazon PDP Design

Amazon Brand Story Design

Digital Advertising Design