LOOLA | Brand Identity & Website for Solar Lighting Brand
Ale Sofia Jensen
About
LOOLA® is a design-driven lighting company redefining portable solar illumination through innovative engineering and refined aesthetics. Its patented collection combines functionality, durability, and elegant form to create versatile lighting solutions for indoor and outdoor living. With sleek, foldable designs and warm ambient light, LOOLA transforms everyday spaces while encouraging a more sustainable way of living.
As a growing product brand, LOOLA needed a visual identity and digital experience that reflected the ingenuity of its products. The goal was to create a cohesive brand system that communicated innovation, premium craftsmanship, and versatility while supporting both direct-to-consumer and wholesale audiences across every touchpoint.
Approach
The website's visual language was inspired by the geometric form of LOOLA's signature folding lamps, with a structured grid system that reflected the modular nature of the product itself. This relationship between product and interface created a consistent design language that carried through every customer interaction.
Beyond the customer-facing experience, I implemented wholesale functionality within Shopify to support business growth while maintaining a seamless user experience for multiple audiences. I also designed the brand identity for Re-Sol, LOOLA's sustainability initiative focused on recycling used and damaged lamps. The identity was intentionally developed to complement LOOLA's established visual system while maintaining enough distinction to stand confidently as its own brand.
Services
Brand Identity Design
Creative Direction
Logo Animation
Packaging Design
Shopify Website Design
Shopify Development
Ecommerce UX/UI Design
Wholesale Ecommerce Implementation
The Concept
The concept for this brand's identity and website design consisted of geometric shapes, to represent the cube shapes of the lanterns and a dark to light theme - particularly on the website design. As the user scrolls through the pages, the overall interface becomes lighter, symbolic of the brand's message "Be The Light."
Branding for Re-Sol
Re-Sol, an extension of Loola Lights, is a program developed to help make a positive environmental impact by having customers send back used or broken Loola Lights for recycling. The goal for this brand identity was to have it harmonize with Loola’s existing branding while also having the ability to stand alone.
“Having Alejandra as the Designer for LOOLA has been a delight. She helped bring on new ideas within brand and web design, and she led the way in us in showcasing our new collections. Alejandra is a phenomenal Designer and can work hard while putting her best foot forward in a fast-moving start-up environment and is, without a doubt, someone you can count on and will be of value to the goals of any organization she is hired to work with. I hope team will have the opportunity to work with Alejandra in the future as a part of the LOOLA and Totik teams."
- Teresa Guastella, CEO & Founder of Loola Lights
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Posted Apr 28, 2023
Established a cohesive digital ecosystem that reflects LOOLA's thoughtful approach to modern, portable lighting.
