Visual Identity: Moj for Brands
Aparajita Bhattacharya
Moj For Brands - Visual Identity.
Stakeholders/Leads: Vaishali Jain, Aparajita Bhattacharya
Overview and Challenges 🔎
Brief and Requirements✍️
Design/Research Process + Solutions! 🛣
The Big Colour Challenge - and how it was solved - smartly.
Afterall, Moj = Fun in Hindi!
Illustration Style, Components and Guidelines
Application of Visual and Illustrative Language, with motion
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Posted Sep 28, 2025
Complete Visual Identity and Case Study - Moj for Brands
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