Project Pia seeks to revolutionize how influencers and their followers interact by using social media to facilitate personalized, paid exchanges. This initiative not only opens a new significant revenue stream for influencers but also fills the gap in available options for monetized, direct communication between influencers and their audience.

Date : May 2024 | Product : App | Role : UX/UI

Allowing influencers to directly monetize their interactions with followers, thereby enhancing their revenue opportunities. The initiative also aims to increase user engagement by providing methods for more intimate and personalized exchanges.

Influencers lack effective means to monetize their interactions with followers on existing social media platforms.

Current exchanges, often limited to free messages via social media messengers, provide no financial incentive for the influencer and leave followers uncertain whether their messages will be responded to.

Pia is a dedicated app that facilitates paid video call interactions between influencers and their followers.

They establish a per-minute rate and followers are notified to initiate immediate calls or schedule appointments. The platform also allows for organizing group video conferences, charged by the minute, thus offering increased flexibility and revenue potential for the influencer.

Influencers have complete control over their availability and pricing, sharing a link via their social media to invite followers to connect in real-time or through scheduled appointments.

The application is intuitively designed to facilitate navigation and maximize interaction efficiency, with features like integrated payment and agenda management.

The development of Pia is still ongoing, but initial feedback is very promising. Interviews with 30 influencers revealed that 85% of them would be excited to use the application, seeing it as a substantial increase in their income.

This solution represents a major potential transformation in how influencers interact with their audience.