Bat.man is a website creation project for a renovation company, designed to stand out in the French market. This site, featuring a modern and dynamic artistic direction, aims to reflect the high quality of services offered. The goal is to position this site as the primary source of new customer acquisition through Google searches, converting prospects into loyal customers through an effective presentation of completed renovation projects.

Date : September 2019 | Product : Website | Role : UX/UI, development

(the company is no longer operationnal)

The primary business objectives for the website focus on leveraging web-based acquisition by positioning the site as the top source for attracting new clients through optimized Google search rankings. The aim is to convert prospects into clients by showcasing the company’s successful renovation projects prominently.

Furthermore, the site is designed to establish trust within the traditionally skeptical renovation sector by demonstrating the company’s competence and reliability through both its design and content.

The renovation sector suffers from a mixed reputation due to skill deficiencies in many companies, making clients cautious and often reliant on personal recommendations.

The challenge was to reassure and gain the trust of potential clients through an online presence that conveys both professionalism and expertise.

A website with a modern and intuitive design, adhering to the UX principle that an attractive site appears more functional. It transparently presents all necessary information to gain clients’ trust, including a CMS to highlight a selection of renovation projects.

This approach not only reassures visitors about the quality of services but also simplifies their decision-making process.

Thanks to excellent SEO, the site is quickly found by potential clients. Upon arrival, visitors are greeted with evidence of renown and a list of skills, showcasing Bat.man’s interdisciplinary approach.

The site functions as a sales funnel, attracting clients through reputation, informing them of skills and operations, and ultimately converting them with a gallery of completed projects.

Since its launch, the Bat.man website has become the main source of new client acquisition, with an increase of over 60% in client inquiries in just 10 months.

This success demonstrates the effectiveness of a web strategy focused on high-quality UX/UI design, enhancing the visibility and credibility of the company.