Google Ad Creative - North American Digital Startup

SAFE APP | DISPUTER

For SafeApp, a Canadian startup, I worked on a series of Google Ads for their main digital product, Disputer. Collaborating with copywriter Tristan Nzimande, we focused on crafting visuals and messaging that would immediately capture attention and communicate the product’s value. Given the highly saturated SaaS market, the challenge was to create ads that felt fresh, engaging, and disruptive while still aligning with SafeApp’s brand guidelines—clean, minimal, but creatively dynamic. 

My approach prioritized strong visual hierarchy, bold yet simple design choices, and clear, concise messaging to ensure instant comprehension. The result was a cohesive set of ad creatives that stood out in the digital space while maintaining a strong connection to the brand’s identity.

Art Direction & Design: Siya Nzimande | Tone of Voice & Copywriting: Siya & Tristan Nzimande