Managed the digital content lifecycle, collaborating with cross-functional teams to align with corporate communications objectives and enhance operational efficiency

Partnered with HR to craft targeted content, boosting recruitment efforts and supporting employee retention

Crafted engaging copy, designed compelling graphics, and executed social media campaigns that reflected Bardel’s vibrant culture

Coined the #BardelVibes hashtag, creating a rallying point for fans and fostering brand identity

Defined and refined Bardel’s brand tone and voice, ensuring consistency across all digital platforms

Elevated brand presence with #BardelVibes, driving engagement and building community pride

Achieved notable growth in followers and interaction rates by delivering consistent, high-quality content

Developed community engagement strategies, leading to a 30% increase in engagement and better alignment with corporate objectives

Strengthened Bardel’s employer brand, attracting top talent and showcasing the company’s dynamic workplace culture