OBAKKI // Email Marketing 2022

Project Overview 🔎

Campaign description: 20% off Boxing week promo exclusive to Obakki Insiders (email subs)

Type of email: Transactional



EMAIL #1

Subject: 3 Days Only, VIP Access

Preview Text: Don't miss out, details inside...



EMAIL #2:

Subject: Don't wait.

Preview Text: 20% off everything ends tonight.



Campaign Creative ✍️



EMAIL #1

EMAIL #2

Campaign Results 📈



EMAIL #1 Results



EMAIL #2 Results

Role & Responsibilities 🤝

As Obakki's Marketing Manager I develop and deploy our email marketing, maintaining our robust GTM calendar.

• Develop email campaigns (copy/design coordination, building, QA and scheduling)
• Develop marketing materials and assets that align with our brand voice and values
• Run a/b tests to optimize existing email flows and new campaigns
• Manage list building and segmentation strategy for weekly/monthly/quarterly email campaigns in accordance with the GTM calendar
• Analyze performance across email flows/campaigns to improve KPIs, optimize and recommend new opportunities
• Coordinate ad hoc marketing initiatives with the broader marketing team and merchandising teams