OBAKKI // Email Marketing 2022 by Tasnim SOBAKKI // Email Marketing 2022 by Tasnim S

OBAKKI // Email Marketing 2022

Tasnim S

Email Marketer

Marketing Strategist

Adobe InDesign

Klaviyo

Shopify

Marketing

Campaign description: 20% off Boxing week promo exclusive to Obakki Insiders (email subs)

Type of email: Transactional

EMAIL #1

Subject: 3 Days Only, VIP Access

Preview Text: Don't miss out, details inside...

EMAIL #2:

Subject: Don't wait.

Preview Text: 20% off everything ends tonight.

EMAIL #1

EMAIL #2

As Obakki's Marketing Manager I develop and deploy our email marketing, maintaining our robust GTM calendar.

Develop email campaigns (copy/design coordination, building, QA and scheduling)

Develop marketing materials and assets that align with our brand voice and values

Run a/b tests to optimize existing email flows and new campaigns

Manage list building and segmentation strategy for weekly/monthly/quarterly email campaigns in accordance with the GTM calendar

Analyze performance across email flows/campaigns to improve KPIs, optimize and recommend new opportunities

Coordinate ad hoc marketing initiatives with the broader marketing team and merchandising teams

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Posted Feb 3, 2023

Email Marketing management for impact driven e-commerce brand Obakki.

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