OBAKKI // Email Marketing 2022
Tasnim S
Email Marketer
Marketing Strategist
Adobe InDesign
Klaviyo
Shopify
Project Overview 🔎
Campaign description: 20% off Boxing week promo exclusive to Obakki Insiders (email subs)
Type of email: Transactional
EMAIL #1
Subject: 3 Days Only, VIP Access
Preview Text: Don't miss out, details inside...
EMAIL #2:
Subject: Don't wait.
Preview Text: 20% off everything ends tonight.
Campaign Creative ✍️
EMAIL #1
EMAIL #2
Role & Responsibilities 🤝
As Obakki's Marketing Manager I develop and deploy our email marketing, maintaining our robust GTM calendar.
Develop email campaigns (copy/design coordination, building, QA and scheduling)
Develop marketing materials and assets that align with our brand voice and values
Run a/b tests to optimize existing email flows and new campaigns
Manage list building and segmentation strategy for weekly/monthly/quarterly email campaigns in accordance with the GTM calendar
Analyze performance across email flows/campaigns to improve KPIs, optimize and recommend new opportunities
Coordinate ad hoc marketing initiatives with the broader marketing team and merchandising teams
