OBAKKI // Email Marketing 2022

Tasnim Sarhan

Email Marketer
Marketing Strategist
Adobe InDesign
Klaviyo
Shopify

Project Overview 🔎

Campaign description: 20% off Boxing week promo exclusive to Obakki Insiders (email subs)

Type of email: Transactional



EMAIL #1

Subject: 3 Days Only, VIP Access

Preview Text: Don't miss out, details inside...



EMAIL #2:

Subject: Don't wait.

Preview Text: 20% off everything ends tonight.





Campaign Creative ✍️



EMAIL #1
EMAIL #2


Campaign Results 📈



EMAIL #1 Results



EMAIL #2 Results


Role & Responsibilities 🤝

As Obakki's Marketing Manager I develop and deploy our email marketing, maintaining our robust GTM calendar.

  • Develop email campaigns (copy/design coordination, building, QA and scheduling)
  • Develop marketing materials and assets that align with our brand voice and values
  • Run a/b tests to optimize existing email flows and new campaigns
  • Manage list building and segmentation strategy for weekly/monthly/quarterly email campaigns in accordance with the GTM calendar
  • Analyze performance across email flows/campaigns to improve KPIs, optimize and recommend new opportunities
  • Coordinate ad hoc marketing initiatives with the broader marketing team and merchandising teams



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