Chobani Oatmilk Cosmic Race // Case Study
Tasnim S
Overview 🔎
How do you make plant-based milk feel fun, adventurous, and out of this world? You launch a cosmic race across the digital universe that invites fans to explore, engage, and connect with the brand.
Thinkingbox partnered with Chobani to create an interactive, visually striking campaign that combined animation, social media, and digital storytelling, transporting fans to a fun, cosmic universe where Chobani Oatmilk was the star.
🔗 View the full case study below:
Project Role & Responsibilities 🤝
Collaborated with Creative Directors and designers to craft social posts and digital assets promoting the Cosmic Race campaign and agency work
Worked closely with developers on Prismic CMS to structure, format, and publish the internal case study online
Wrote engaging copy for the case study and social channels, highlighting the campaign’s narrative, creativity, and impact
Coordinated with multi-disciplinary teams to ensure the case study and promotional content were polished, accurate, and on brand
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Posted Feb 17, 2023
Chobani enters the metaverse with a interplanetary race game.
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