OBAKKI // Email Marketing 2023
Tasnim S
Email Marketer
Marketing Strategist
Content Writer
Adobe Illustrator
Canva
Klaviyo
Project Overview 🔎
Campaign description: Summer Promotion
Phase one: Price tiering up to 20% off site-wide
Phase two: Up to 20% off site-wide
Type of email: Transactional
EMAIL #1
Subject line: Summer Sale: Up to 20% Off
Preview Text: Summer is here and so is our sale!
EMAIL #2
Subject line: Don't miss out: Up to 20% Off Almost Everything
Preview Text: Take advantage of our summer sale!
EMAIL #3:
Subject line: Last Chance: 20% Off Everything
Preview Text: Shop our summer sale before it's gone...
Role & Responsibilities 🤝
As Obakki's Marketing Manager I develop and deploy our email marketing, maintaining our robust GTM calendar and project manage our paid media.
Develop email campaigns (copy/design coordination, building, QA and scheduling)
Develop marketing materials and assets that align with our brand voice and values
Run a/b tests to optimize existing email flows and new campaigns
Manage list building and segmentation strategy for weekly/monthly/quarterly email campaigns in accordance with the GTM calendar
Analyze performance across email flows/campaigns to improve KPIs, optimize and recommend new opportunities
Coordinate ad hoc marketing initiatives with the broader marketing team and merchandising teams
