OBAKKI // Email Marketing 2023

Summer Promotion: A two-phase email marketing campaign designed to drive sales and engagement during peak summer shopping.

Phase 1: Introduced tiered pricing with discounts up to 20% off site-wide to incentivize early purchases.

Phase 2: Extended the promotion with up to 20% off site-wide, reinforcing urgency and maximizing conversions.

Email Type: Transactional, targeting existing customers with timely, personalized offers.

The campaign combined strategic segmentation, compelling copy, and visually engaging design to optimize open rates, clicks, and revenue.

Subject line: Summer Sale: Up to 20% Off

Preview Text: Summer is here and so is our sale!

Subject line: Don't miss out: Up to 20% Off Almost Everything

Preview Text: Take advantage of our summer sale!

Subject line: Last Chance: 20% Off Everything

Preview Text: Shop our summer sale before it's gone...

As Obakki’s Sr. Marketing Manager, I led email marketing strategy and execution, maintained a robust GTM calendar, and project managed paid media initiatives.

Develop email campaigns (copy/design coordination, building, QA and scheduling)

Develop marketing materials and assets that align with our brand voice, values and campaign objectives

Ran A/B tests to optimize existing email flows and new campaigns to improve KPIs and recommend new opportunities

Managed list building and segmentation strategy for weekly/monthly/quarterly email campaigns in accordance with the GTM calendar

Analyze performance across email flows/campaigns to improve KPIs, optimize and recommend new opportunities

Supported ad hoc marketing initiatives with merchandising and broader marketing teams