OBAKKI // Email Marketing 2023

Tasnim Sarhan

Email Marketer
Marketing Strategist
Content Writer
Adobe Illustrator

Project Overview 🔎

Campaign description: Summer Promotion

Phase one: Price tiering up to 20% off site-wide

Phase two: Up to 20% off site-wide

Type of email: Transactional

Results: Email lead the way as the top performing channel with approx. 44% of purchases and 48% of revenue, followed by organic search / social and Google


Subject line: Summer Sale: Up to 20% Off

Preview Text: Summer is here and so is our sale!

Results 📈


Subject line: Don't miss out: Up to 20% Off Almost Everything

Preview Text: Take advantage of our summer sale!

Results 📈


Subject line: Last Chance: 20% Off Everything

Preview Text: Shop our summer sale before it's gone...

Results 📈

Role & Responsibilities 🤝

As Obakki's Marketing Manager I develop and deploy our email marketing, maintaining our robust GTM calendar and project manage our paid media.

  • Develop email campaigns (copy/design coordination, building, QA and scheduling)
  • Develop marketing materials and assets that align with our brand voice and values
  • Run a/b tests to optimize existing email flows and new campaigns
  • Manage list building and segmentation strategy for weekly/monthly/quarterly email campaigns in accordance with the GTM calendar
  • Analyze performance across email flows/campaigns to improve KPIs, optimize and recommend new opportunities
  • Coordinate ad hoc marketing initiatives with the broader marketing team and merchandising teams
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