OBAKKI // Email Marketing 2023
Tasnim S
Project Overview 🔎
Campaign description: Summer Promotion
Phase one: Price tiering up to 20% off site-wide
Phase two: Up to 20% off site-wide
Type of email: Transactional
Results: Email lead the way as the top performing channel with approx. 44% of purchases and 48% of revenue, followed by organic search / social and Google
EMAIL #1
Subject line: Summer Sale: Up to 20% Off
Preview Text: Summer is here and so is our sale!
Results 📈
EMAIL #2
Subject line: Don't miss out: Up to 20% Off Almost Everything
Preview Text: Take advantage of our summer sale!
Results 📈
EMAIL #3:
Subject line: Last Chance: 20% Off Everything
Preview Text: Shop our summer sale before it's gone...
Results 📈
Role & Responsibilities 🤝
As Obakki's Marketing Manager I develop and deploy our email marketing, maintaining our robust GTM calendar and project manage our paid media.
- Develop email campaigns (copy/design coordination, building, QA and scheduling)
- Develop marketing materials and assets that align with our brand voice and values
- Run a/b tests to optimize existing email flows and new campaigns
- Manage list building and segmentation strategy for weekly/monthly/quarterly email campaigns in accordance with the GTM calendar
- Analyze performance across email flows/campaigns to improve KPIs, optimize and recommend new opportunities
- Coordinate ad hoc marketing initiatives with the broader marketing team and merchandising teams
