OBAKKI // Email Marketing 2023

Tasnim S

Project Overview šŸ”Ž

Campaign description: Summer Promotion
Phase one: Price tiering up to 20% off site-wide
Phase two: Up to 20% off site-wide
Type of email: Transactional
EMAIL #1
Subject line: Summer Sale: Up to 20% Off
Preview Text: Summer is here and so is our sale!

EMAIL #2
Subject line: Don't miss out: Up to 20% Off Almost Everything
Preview Text: Take advantage of our summer sale!

EMAIL #3:
Subject line: Last Chance: 20% Off Everything
Preview Text: Shop our summer sale before it's gone...

Role & Responsibilities šŸ¤

As Obakki's Marketing Manager I develop and deploy our email marketing, maintaining our robust GTM calendar and project manage our paid media.
Develop email campaigns (copy/design coordination, building, QA and scheduling)
Develop marketing materials and assets that align with our brand voice and values
Run a/b tests to optimize existing email flows and new campaigns
Manage list building and segmentation strategy for weekly/monthly/quarterly email campaigns in accordance with the GTM calendar
Analyze performance across email flows/campaigns to improve KPIs, optimize and recommend new opportunities
Coordinate ad hoc marketing initiatives with the broader marketing team and merchandising teams
Like this project

Posted Aug 15, 2023

Email Marketing management for impact driven e-commerce brand Obakki.

OBAKKI // Email Marketing 2022
OBAKKI // Email Marketing 2022
Chobani Oatmilk Cosmic Race //  Case Study
Chobani Oatmilk Cosmic Race // Case Study
Hornitos Case Study
Hornitos Case Study
Subway Swag Shop Case Study
Subway Swag Shop Case Study