WooCommerce @ WordCamp | Event Branding

Danyelle Sage

Brand Designer
Event Planner
Adobe Illustrator
Adobe Photoshop
Figma
WooCommerce
/For WordCamp Europe 2022, I designed a cohesive and visually engaging booth for WooCommerce that integrated their branding with Porto’s iconic city imagery. Collaborating with the WordCamp Creative Director and event planner, I developed the booth layout and design to ensure it both represented WooCommerce’s identity and reflected the vibrant atmosphere of Porto. The design drew inspiration from Porto’s famous landmarks, blending them with WooCommerce’s branding in a unique, illustrative style.
The final design featured a dynamic booth backdrop, custom stickers, notebook designs, and marketing materials that aligned with the overall theme. Additionally, I created social media templates to promote the event, ensuring a seamless and cohesive visual experience across both physical and digital platforms. This design helped elevate WooCommerce’s presence at the event while providing an immersive and visually engaging experience for attendees.
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