Visual Identity Design for Haze Beauty Brand

About the Brand haze is a modern beauty brand built around the idea that skincare is a ritual of softness. Designed for all genders, skin types, and routines, haze brings together dreamy textures, gentle formulations, and minimal effort. From sheer tints to dewy balms, every product is designed to enhance your natural glow — not cover it up. It's beauty that breathes.

Rooted in transparency and a subtle kind of self-expression, haze helps you slow down, hydrate, and exist in your own glow. No harsh lines, no drama — just calm, cloudlike skincare that fits into your everyday.

The Design haze needed a visual identity that felt soft, modern, and editorial — something that reflected both the brand's clean formulations and its ethereal aesthetic. The design leans into airy spacing, muted tones, and delicate type, paired with translucent textures and soft-focus photography.

From logo to packaging to digital, the system is minimal but expressive — letting the product (and the skin it's on) shine through. The look is fresh, breathable, and undeniably cool.

Brand Identity Design

Packaging Design

Art Direction

Social Media

Web Design