Vian Skincare Brand Identity Development

Michael

Michael McCoole

Vian Skincare

Branding, Products, Typography & Website
Vian Skincare commissioned me to create a complete brand identity for their new product line, covering everything from packaging to a dedicated website. Their one requirement was that the logo be designed in black and white.
Using this as the foundation, I developed a circular mark that reflects the purity of their natural ingredients, which are sustainably sourced from the Amazon rainforest. This was paired with a refined, minimalist typeface to form a bold and memorable logo.
The monochrome style was carried through every touchpoint — from the packaging and product design to the website — resulting in a cohesive, sophisticated brand identity.
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Posted Aug 20, 2025

Developed a complete brand identity for Vian Skincare's new product line.