Branding, Labels, Brochures & eCommerce Website

LUST, a new fashion label, asked me to build a complete brand identity that would connect with their audience of young professional women. The brief called for a look that was modern yet refined, with a style that could be applied consistently across every brand touchpoint.

I started with a sleek logo that captures both the elegance and contemporary character of the LUST brand. From there, I extended the visual identity into dress tags, shopping bags, and brochures — each designed to reflect the brand’s polished, fashion-forward image.

Alongside the physical materials, I designed an e-commerce website that carried the same sense of sophistication. With a clean, minimalist layout and straightforward navigation, the site allows the clothing to remain the focus. The outcome is a seamless brand experience that speaks directly to LUST’s audience, positioning the label as a destination for ambitious, style-conscious women.