Pelvic Floor Institute - Brand Identity Design

Brand Identity, Signage & Stationery Design

The Pelvic Floor Institute asked me to create a brand identity for their new specialist unit at UCC Cork. To reflect their focus on pelvic health, I designed a logo shaped from the pelvic bone into a heart, symbolising both expertise and compassionate care.

Subtle variations of the brand’s core colour were applied in the background to add depth and make the mark more distinctive. A bold, professional logotype paired with this symbol reinforced trust and authority.

I extended the identity across stationery and signage, ensuring a consistent, professional look throughout all touchpoints. The result is a clear, cohesive brand that strengthens the institute’s visibility and credibility with patients and partners alike.