Elevate Your Brand with Captivating Facebook Advertising

Overview

Hello, fellow entrepreneurs and business owners! I'm here to turn your advertising woes into wins. Let me share a recent success story that exemplifies how I apply the Design Thinking methodology to banner creation:

Empathize

Recently, I had the pleasure of working with a new client who was facing challenges with their Facebook advertising campaign. Through open dialogue and active listening, I empathized with their concerns and understood the need for a refresh to boost engagement and drive new results.

The banners company used to utilize

Define

Together, we identified a weak point in their current campaign strategy and defined clear objectives for the banner redesign. We knew that the banners needed to not only attract attention but also resonate deeply with the target audience, inspiring action and conversion.



Hero Section of their current website

Ideate

Drawing inspiration from the quintessential American spirit of freedom, travel, and adventure, I facilitated brainstorming sessions to generate creative ideas for the new banners. We explored concepts that would evoke emotion, spark curiosity, and align seamlessly with the brand's identity and values.

Additional complexity during the development of new banners arose at the very beginning of the workflow. As often happens, the client did not provide good photographs, and I had to use photos from the website. Pulling out photographs with subsequent additional processing, color correction, and working with perspective.



That's how the images were extracted

The ideation process in Figma



Prototype

Transforming our ideas into tangible prototypes, I crafted initial drafts of the banners, experimenting with different visuals, messaging, and layouts. These prototypes served as a canvas for exploration, allowing us to iterate and refine our concepts based on feedback and insights gathered along the way.



The prototype was presented in mockups

Test

Through rigorous testing and feedback loops, we evaluated the effectiveness of the prototypes, measuring engagement metrics and gathering user reactions. This iterative process enabled us to pinpoint what resonated most with the audience and make data-driven decisions to optimize performance.

Implement

With a clear understanding of what works best, I finalized the banner designs, ensuring that each element was meticulously crafted to maximize impact and drive results. From color schemes to copywriting, every detail was thoughtfully considered to create a cohesive and compelling visual narrative.



The ones chosen for the Facebook campaigns

The result? A surge in engagement, increased click-through rates, and most importantly, a tangible impact on their bottom line.

But this isn't just about one success story—it's about the potential for YOUR brand to shine in the digital landscape. Whether you're a burgeoning startup, an established enterprise, or somewhere in between, I'm here to help you apply the principles of Design Thinking to your advertising strategy.