Brand Identity Design for Padicash

Project Overview Padicash is a fintech startup built to empower individuals and businesses with seamless, secure, and user friendly financial services. They needed a strong, future-proof identity system that communicates trust, innovation and accessibility in an increasingly competitive digital finance space.

My Role I led the end to end brand identity design from concept exploration to final applications. My focus was to craft a modern, scalable and memorable identity that resonates with their target audience while reflecting the brand’s core values: Customer Centricity, Security and Innovation.