Motion Design for Syntric

Spent the last few weeks studying how top motion design studios like Vidico and Burnwe make explainer videos feel simple, playful and human. Turns out, it’s not just visuals, it’s motion, sound and rhythm working together.

Ever noticed how Netflix’s ‘ta-dum’, Contra's Mascot or YouTube’s ‘click’ stick in your head? That’s sound and motion branding done right. Most startups underestimate how much a strong motion, mascot and sound identity can shape how people remember a brand. Netflix’s ‘ta-dum’? YouTube’s ‘click’? That’s brand memory in action.

For Syntric, I wanted that same magic, introducing a secured head mascot laughing, smooth motion, clear storytelling and sound design that sticks. It took time, tweaks and patience but great motion deserves that.