Betfuse Brand Launch Explainer Video

I created a 1 minute explainer video for Betfuse's brand launch, focusing on their new identity and mobile app. This motion graphics piece served as an engaging introduction to the app's refreshed interface and standout features, using a provided voiceover to guide the narrative. The video highlighted Betfuse's core value features like live match updates, prediction accuracy, trivia and reward systems to captivate football enthusiasts.

Betfuse is a innovative sports data app dedicated to football fans worldwide. With over 900K monthly active users, it provides real-time live scores, in-depth stats, data-driven predictions and interactive trivia games where users can earn rewards for their knowledge.

• Introduce the refreshed Betfuse brand identity • Present the mobile app interface and key features clearly • Create a strong brand moment through a refined logo reveal • Deliver a concise, high-impact explainer within a 60-second runtime

Research and Planning: I reviewed the Figma file and voiceover to map out key scenes. This involved timing each segment to sync with the narration, ensuring the video flowed logically from brand introduction to feature highlights.

Styleframe Development: I designed styleframes by integrating app UI elements, custom icons and geometric shapes. I aligned each frame with voiceover cues, experimenting with layouts to visualize the app's interface in action.

Animation: I animated the styleframes with modern motion graphics. This included kinetic text effects for dynamic reveals, path animations for custom icon sets and 3D mobile mockups to showcase the app's UI interactively. I also remade Betfuse's logo animation, enhancing its iconic design for a memorable reveal at the video's climax.

Sound Design and Final Polish: I refined the audio mix, incorporating subtle sound effects to complement the voiceover and animations. This added depth and professionalism to the overall piece.

Figma: Asset extraction and styleframe creation.

Adobe After Effects: Complex motion graphics, UI animation nd kinetic typography.

Adobe Premiere Pro: Final compositing and sound design.