2D Character Animation

This was my approach to visualizing an Artist named Gustavo’s Latest EP Launch titled No Tears Left to Cry.  The goal of the project was to create a simple yet engaging 2d Animated Music Video for one his hit songs that he could post on Social media and as a video loop on all streaming platforms. While traditional character design could have worked, we needed a faster pipeline so I used AI tools to accelerate ideation and expand creative direction.

Turning a project that could’ve taken weeks into a one week delivery, creating stills that aligned perfectly with the concept and visual direction before animating.

Tools used for this project are Google's Studio, Chat GPT, Photoshop and After Effects.