PrettyData is a competitive intelligence platform designed specifically for beauty salons. It provides comprehensive insights into competitor pricing, reviews, and digital presence, enabling salon owners to make data-driven decisions and stay ahead in a competitive market.

Beauty salon owners faced several challenges in managing their businesses effectively:

Lack of accurate market insights

Time-consuming manual data collection

Difficulty in setting competitive prices

Slow reaction to market changes

Inability to benchmark performance against competitors

The initial product was a basic live spreadsheet with minimal interface, which evolved into an overly complex and disconnected design.

PrettyData solves these problems by providing:

Automated competitor data collection and analysis

Real-time price and review monitoring

Tools for price optimization and revenue projection

Benchmarking capabilities against local competitors

Alerts for market changes and competitor actions

By addressing these issues, PrettyData enables salon owners to make data-driven decisions, optimize their pricing strategies, and stay ahead of the competition while focusing on their core business of providing excellent beauty services.

Previous design iteration: A designer created a more extensive interface that was overly complex and disconnected.

Your contribution: As a product designer, you likely worked on:

Simplifying the overly complex interface

Creating a more cohesive and connected user experience

Striking a balance between functionality and usability

Transforming the product from a basic spreadsheet to a more polished, user-friendly application

The product design process focused on:

Simplifying the complex interface - Onboarding process made simple and keeping the user engage even when not in the app with price alerts and updates

Creating a cohesive user experience, in a simple words, just remove much of the unnecessary complexity and AI heady focus wording to simple to understand tasks the salon owners needs to do to be competitive and improve their pricing

Creating a simplified design system foundation with code-ready components

Balancing functionality with usability - It don't need to solve the worlds problem, just one little problem at a time.

Transforming the product from a basic spreadsheet to a polished application

While specific metrics are not provided(NDA), the implementation of PrettyData likely led to:

Significant time savings for salon owners in data collection and analysis

Improved pricing strategies resulting in increased revenue

Enhanced ability to respond quickly to market changes

Better-informed business decisions based on real-time competitor data

Increased competitiveness in the local beauty market

The streamlined design and user-friendly interface contributed to higher user engagement and adoption rates among salon owners, positioning PrettyData as a valuable tool in the beauty salon software market, so yep that's it. thanks for reading.