Naming, Brand Strategy & Identity: Stonehaven

Axel B

Brand Designer
Brand Strategist
Logo Designer

Building Dreams Into Reality

A global construction development company transforming ambitious visions into exceptional spaces through strategic excellence and unwavering precision.

exceptional spaces through strategic excellence and unwavering precision.
In a world where construction firms often focus solely on execution, Stonehaven emerged as a visionary force marrying bold imagination with meticulous craftsmanship. We created a brand identity that embodies their unique position as transformative builders of dreams, anchored by a distinctive visual system inspired by construction's pragmatic roots and magical possibilities.
The brand marries industrial strength with aspirational elegance through its custom mark—a dynamic abstraction integrating the 'S' and 'H' into building blocks—paired with a bold color palette of construction-site yellow and sophisticated gunmetal. Typography balances the neo-grotesque clarity with technical precision. Photography direction emphasizes the end results over process, capturing finished spaces with an almost cinematic grandeur.
The result is a brand identity that positions Stonehaven not just as builders, but as partners in transforming ambitious concepts into iconic international spaces that define new standards of excellence.
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