Where Heroes Play

We crafted a vibrant brand identity for a platform that revolutionizes how people access and experience recreational activities. The brand strategy marries two archetypes – the Hero and the Jester – creating the unique "Heroic Jester" personality that balances courage with playfulness.

The visual identity centers on a hand-drawn logotype complemented by a playful circus tent mark, embodying the brand's celebratory spirit. The color palette features energetic primary colors supported by adventurous accent colors, while the Aaux Next typeface family provides a contemporary foundation for the brand's voice.

The result is a brand that successfully positions FUNSIVAL as the go-to destination for those seeking to transform everyday moments into extraordinary adventures, all while maintaining a perfect balance between serious capability and playful approachability.