We developed a strategy-based brand identity for BOB Hotels, a new entrant in the American budget hospitality sector. The project aimed to position BOB Hotels as a contemporary alternative to outdated budget accommodations, targeting young, value-conscious travelers.

The strategy centered on a playful yet professional approach. The identity extends across various touchpoints, from in-room elements to digital platforms, creating a cohesive brand experience that differentiates BOB Hotels in the competitive budget hospitality market.