Rebranding a Dubai-based Boutique Luxury Renovations Firm by Axel BRebranding a Dubai-based Boutique Luxury Renovations Firm by Axel B

Rebranding a Dubai-based Boutique Luxury Renovations Firm

Axel B

Completed work

Brand Design

Brand Strategist

Graphic Designer

Adobe Illustrator

Adobe InDesign

Adobe Suite

Building & Construction

Elevating Dubai's Spaces with Bespoke Refinement

In the glittering landscape of Dubai's luxury market, DMDC emerged as a boutique renovations partner with a vision to transform high-end spaces. They approached us with a clear goal: to craft a brand identity that would resonate with discerning clients and reflect their commitment to unparalleled craftsmanship.

Our response was to create a brand that whispers luxury rather than shouts it. We designed an elegant logo featuring interlocking 'D's, symbolizing DMDC's seamless blend of design and execution. The color palette - a sophisticated mix of cement and concrete tones - pays homage to DMDC's construction roots while exuding understated opulence. Drawing inspiration from the Caregiver archetype, we developed a brand voice that balances professional expertise with genuine warmth, mirroring the personalized journey DMDC offers each client. The result is a brand identity that positions DMDC not just as a service provider, but as a trusted partner in creating spaces that inspire a deep sense of joy and connection.